A society where open relationships were considered a bane is now passé. With westernisation on the rise, people have left behind the age-old taboo associated with open relationships and the societal pressure they had to face in India. With 2.7 lakh Indian users registered on Gleeden, an app that provides a platform for ‘extramarital dating’, it is indeed becoming a trend with Indians welcoming the concept with an open heart.
According to a survey undertaken by digital research consultancy, Mind shift Metrics, the online dating space has been growing at an explosive pace in urban India and stakes are high for all the players in the industry. Nearly, 33 per cent of the couples surveyed had met online and by 2040, the numbers will increase to 70 per cent.
A small but growing community in India and around the world is challenging a foundational construction of society: that a monogamous marriage is the only way to have a fulfilling long-term relation. Their experiences, which loosely fall under the umbrella term ‘polyamory’, have a lot to teach us about honesty, jealousy, acceptance and love itself. Now, people are more vocal about their desires and fantasies and they are seeking individual freedom even in their institution of marriage.
Officially launched in India in August 2017, the statistics show that Gleeden has about 85,000 users in Mumbai, 80,000 users in Delhi and 45,000 users in Bengaluru. Quite interesting is the fact where many Indians had logged on to the globally available website platform much before the official launch. It is amidst such situations that Solene Paillet, head of communication management, Gleeden, thought of coming up with a platform that can help loners find new encounters in their lives. At Gleeden, steps have been taken to keep the privacy of the users intact. With the numbers on the rise, Gleeden will definitely become the extramarital dating app to look out for in the future.