MYNTRA’S EXCLUSIVE RED CARPET LINE TO BE SEEN AT IIFA 2018, BANGKOK
India’s leading destination for fashion online, Myntra, is all set to launch its exclusive red carpet line as the official style partner for the coveted Bollywood awards ceremony, the IIFA Weekend 2018, in Bangkok on 23rd June.
Myntra, with its extensive fusion of fashion and lifestyle brands will bring together the core belief of the brand and the glamour of IIFA’s platform in its exclusive limited edition red carpet line. Together with partner brands the line will boast of iconic red carpet looks at affordable prices for the consumers and will be available on all Myntra platforms. The looks will be put together from an assortment of outfits and accessories, by a Myntra team of in-house experts. The curated styles will showcase Bollywood style icons’ red carpet looks, which will be shoppable on Myntra.
The fashion line that is to be showcased as part of the IIFA show will include the classic evening pastels, the fun ruffles and flounce, the glamorous baroque nights (black + gold), the sexy woo in ruby and the trending asymmetric hemlines, all inspired by the IIFA red carpet looks.
The Myntra-IIFA association exemplifies the fusion of bollywood and fashion. Fearless to venture into original and contemporary styles, the style icon limelight is often shone upon Bollywood celebrities. IIFA and Myntra bringing the best of Bollywood and Fashion, has created an association of phenomenal standards. This association engages fashion consumers like never before, setting the benchmark in democratising fashion through various engagements as part of the association. Myntra will also be organising a fashion walk in Bangkok with IIFA Rocks.
All eyes on Myntra’s soon to be launched red carpet line!