RAJINIKANTH’S KAALA GETS AN EMOJI BY TWITTER
Rajinikanth fans has got a moment to rejoice as Twitter has launched a special emoji for the Rajinikanth (@rajinikanth) starrer Kaala, that’s set to hit the theatres on 7th June. People in India and across the world joined the conversation around the film by simply tweeting with #Kaala, #காலா, #కాలా and #कालाकरिकालन and used the specially designed emoji curated by Twitter. The emoji appears next to the hashtag in the tweet and will be active until after the movie launch till June 10th.
An innovative marketing collaboration between Wunderbar Films Private Limited (@wunderbarfilms) and Twitter, the emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.
Announcing the launch, S Vinod, executive producer and chief executive officer of Wunderbar Films Private Limited shared, “Rajinikanth is India’s biggest megastar and we are very excited about the launch of the emoji. We are thankful to Twitter for this vibrant emoji that we are sure his fans will absolutely love.”
According to Keya Madhvani-Singh, head of entertainment partnerships, Twitter India, “Twitter has changed the way fans interact with film stars. Over the past few years, the South Indian film industry has really grown on Twitter and emerged at the forefront of global conversations. Garnering over 2 Million tweets even before the launch of the movie, #Kaala has already become one of the most talked about films on Twitter. We are thrilled to partner with Wunderbar Films for Kaala and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth. We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone.”